2012-2013 Undergraduate Catalog

Edward A. Labry School of Business and Technology


Paul C. Stumb, Ph.D., Dean

Mary Lewis Haley, D.A.

Beverly A. Swisshelm, Ph.D.

Sherri Kae, Ph.D.

Terry Durham, M.S.

Eric Landis, DBA

Max Melnikov, D.A.


 Majors Degrees
 Computer Analytics & Informatics  BS
 Engineering Science (3-2 Program)  BS
 General Business  BBA
 General Business with emphasis in Accounting  BBA
 General Business with emphasis in Computer Information Systems  BBA
 General Business with emphasis in Marketing  BBA
 Health Care Administration  BBA
 Management   BBA
 Accounting  Hospitality Management
 Computational Finance  International Business
 Computer Information Systems  Management
 e-Commerce  Marketing
 Entrepreneurship  Music Industry Management
 General Business  Non-profit Management
 Health Care Administration  Technology Management

Mission of the School of Business & Technology

The mission of the Labry School of Business and Technology is to prepare students for professional careers in both the public and private sectors. The School’s superior quality of student instruction is attained through a culture of assessment and continuous improvement, an emphasis on teaching excellence, caring professors who take a genuine interest in the lives of their students, and strong institutional support from the wider University, its Board of Trust, and its principle stakeholders. The School is committed to providing a specialized yet balanced curriculum that consists of a fundamental grounding in the liberal arts, a solid foundation in each of the common professional components of business and technology, an array of elective options that allow students to pursue individual areas of interest, and an overarching emphasis on:

  1. Critical thinking and analysis
  2. Communication
  3. Teamwork, and
  4. Ethics

The School of Business and Technology offers the Bachelor of Business Administration (BBA) and the Master of Business Administration (MBA) degrees. Additionally, the School also offers a Bachelor of Science (BS) degree in Computer Analytics and Informatics and in Engineering Science. The BBA, BS, and MBA degrees offered by the Labry School of Business and Technology are all fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelor of Business Administration degree is a comprehensive degree program which provides general knowledge of business, emphasizes the development of skills required to meet the challenges of modern business, allows students to broaden their understanding of the principles and processes of management, and develops personal and organizational skills required for successful entry into a career in the public and private sectors of the business world. The BBA degree program is composed of a minimum of 120 semester hours: 44-47 from the General Education Core (GEC), 42-51 from the required Business Core, 15-27 from the major, nine to 28 from either general (any course offered by the University) or other business electives.

The BBA program provides students with the common body of knowledge in business that will prepare them for entry-level professional jobs in areas such as accounting, banking, computer information systems, management, and marketing, and for graduate studies in business administration, accounting, and law. Emphasis is placed on developing and using skills in information technology, interpersonal communication, and teamwork.

The School has computer classrooms with state-of-the-art personal computer equipment and multimedia tiered classrooms. Computer course offerings are designed to support the entire business program and to prepare students to be proficient users of this vital business tool. Computer use is integrated into appropriate individual courses.


Internships that provide opportunities for students to gain valuable practical experience are strongly encouraged for all business students. Admission to an internship will require that the student have a minimum GPA of 2.5 and recommendations of three Labry School professors whose courses the student is taking in the current semester or has taken within the past year. It will be the responsibility of the advisor to determine eligibility. For additional details also see the Internships section of the catalog.