2019-2020 Catalog

Marketing

Mission Statement

The mission of the Marketing program is to provide students a strong foundation in general business content and a specialized focus in B2B and B2C marketing content through experiential learning as well as to equip students for meaningful contributions within their business careers.

Within the coursework, students will engage in creative thought, critical thinking, and real world case study involvement. Graduates of the Marketing program will be highly capable of achieving their professional goals while meeting the needs, wants, and desires of employers, customers, and society.

Degree Requirements

Area I - Foundation Skills - 3 hours

FSL 101Foundations of Scholarship and Learning

3

FSL 101 is required only for new and transferring freshmen with less than 24 credit hours. Students must earn a "C" or higher in FSL 101.

Area I - Rhetoric and Communication - 9 hours

ENG 101English Composition I

3

ENG 102English Composition II

3

ENG 225Spoken Word and Public Performance

3

or

SPEE 220Fundamentals of Speech

3

Students must earn a "C" or higher in ENG 101 and ENG 102.

Area I - Mathematics - 3 or 4 hours

Choose one mathematics course below:
MATH 110Mathematics for the Liberal Arts

3

MATH 111College Algebra

3

MATH 119Precalculus

3

MATH 121Calculus I

4

Students must earn a "C" or higher in MATH 110, MATH 111, MATH 119, and MATH 121.

Area I - Computer Literacy - 3 hours

CIS 170Intro to Microcomputer Applications

3

Students must earn a "C" or higher in CIS 170.

Area II - The Arts - 3 hours

Choose one of the courses below:
ART 191Enhancing Art Understanding

3

ENG 210Introduction to Film Studies

3

MU 129Music Listening

3

THR 100Introduction to Theatre

3

Area II - Literature in English - 3 hours

Choose one from the following:
ENG 215Introduction to Literature

3

ENG 216Topics in Literature

3

Area II - Social Science and Humanities - 6 hours

 

ECON 241Principles of Macroeconomics

3

Students must earn a "C" or higher in ECON 241.

AND Choose one of the following:
ANTH 210/SOC 210Cultural Anthropology

3

GEOG 200World Regional Geography

3

PHIL 201Introduction to Philosophy

3

POLSC 223Introduction to American National Government & Politics

3

POLSC 224Introduction to American State and Local Government & Politics

3

PSY 201General Psychology

3

PSY 211Psychology of Human Growth & Development

3

SOC 221Introduction to Sociology

3

SOC 223Social Problems

3

Area II - History - 6 hours

Choose one of two sequences:
HIS 191World Civilization to 1500

3

and

HIS 192World Civilization since 1500

3

or

HIS 201History of the United States I

3

and

HIS 202History of the United States II

3

Area II - The Natural Sciences - 7-8 hours

Choose two different science disciplines from any of the following:
ASTR 100Introduction to Astronomy

4

BIO 100Principles of Biology

4

or

BIO 111General Biology I

3

CHEM 103Fundamentals of Chemistry

3

and

CHEM 103LFundamentals of Chemistry Lab

1

or

CHEM 111General Chemistry I

3

and

CHEM 111LGeneral Chemistry I Lab

1

PHY 201College Physics I

4

or

PHY 210General Physics I

4

PS 100Physical Science

4

SCI 105Special Topics in Science

4

 

Required Business Core Courses - 45 hours

ACC 211Principles of Accounting I

3

ACC 212Principles of Accounting II

3

BUA 101Introduction to Business

3

BUA 251/ENG 251Business Communications

3

BUA 340Legal Environment of Business

3

BUA 365Quantitative Methods I

3

BUA 496Business Policy

3

CIS 300Principles of Information Systems

3

ECON 242Principles of Microeconomics

3

FIN 301/ECON 301Money and Banking

3

FIN 449Business Finance

3

MGT 363Principles of Management

3

MGT 460/BUA 460Business and Society

3

MGT 485/BUA 485International Business

3

MKT 362Principles of Marketing

3

Students must earn a "C" or higher in Business Core Courses.

Required Marketing Courses - 9 hours

MKT 386Advertising

3

MKT 490/MGT 490Marketing Management

3

MKT 499Marketing Internship

3

Students must earn a "C" or higher in Marketing courses.

Marketing Electives - 9 hours

Choose any 3 upper division (300 or higher) marketing courses or specific other marketing-related courses in other disciplines as listed below:
ART 402Graphic Design

3

BUA 321Business Career Planning

3

ENG 350Visual Rhetoric

3

Students must earn a "C" or higher in marketing electives.

Required Business Electives - 6 hours

See the course descriptions to choose two courses designated as the following at the 300 level or above:

Accounting
Business
Computer Information Systems
Computational Science & Technology
Economics
Finance
Information Technology
Management
Marketing

The following specific courses are also accepted as business electives when not used in the GEC: BUA 200, CIS 220, CIS 225, CIS 240, MATH 121, and MATH 122.
All required Business electives must be completed with a grade of "C" or higher.

General Electives - 6-11 hours

Select sufficient courses from any academic discipline to bring the total hours for graduation to a minimum of 120 hours.
Total GEC Credit hours (40-45 hours)
Total Required Business Core courses (45 hours)
Total Required Marketing courses (9 hours)
Total Required Marketing electives (9 hours)
Total Required Business electives (6 hours)
General electives (6-11 hours)

 120 minimum hours required for graduation.