MSP 5240 Seminar in Media Relations
The course gives the student a theoretical understanding of new media and associated communication methods. The class emphasized theory, production, and application of new media knowledge while incorporating digital and telecommunications technologies. Students develop a strategic communications strategy, aimed at publicizing a product, service, idea, or issue that uses a variety of traditional and non-traditional publicity tools and techniques guided by sound messages and directed to create specific realistic outcomes. This course is designed to provide specialized skills in public relations and promotional communication.
Credits
1
Offered
Every Summer