Social Media Policy for Faculty Staff and Students

Social Media Policy for Faculty, Staff, and Students

Document Number: SOCIALMEDIA--101

Revision #: 3.0

Document Owner: Executive Director of Marketing and Communications 

Date Last Updated:09/06/2019

Date Originally Created: 07/25/2013
Policy Provisions
1. Introduction

Social media is a powerful communications tool that has a significant impact on organizational and professional reputations. Because it blurs the lines between personal voice and institutional voice, Cumberland University has developed the following policy to help clarify how best to enhance and protect personal and professional reputations
when participating in social media.

Both in professional and institutional roles, employees should follow the same behavioral standards online as they would in real life. The same laws, professional expectations, and guidelines for interacting with students, parents, alumni, donors, media, and other university constituents apply online as in the real world. Employees are responsible for anything they post to social media sites.

2. General Social Media Policy

Cumberland University welcomes participation through our social media channels and encourages you to interact with us often. We hope to provide a forum for dialogue among the many diverse voices of our university and we encourage comments about the content you find here. Opinions expressed on accounts other than the official Cumberland University accounts, are not necessarily those of the university and its employees, and we cannot guarantee the accuracy of these posts. All content posted by Cumberland University is the property of Cumberland University and is subject to copyright laws.

3. Policies for All Social Media Sites, Including Personal Sites

1. Protect confidential and proprietary information: Do not post confidential or proprietary information about Cumberland University, students, employees, or alumni. Employees must still follow the applicable federal requirements such as FERPA and HIPA, as well as NAIA regulations. Adhere to all applicable university privacy and confidentiality policies. Employees who share confidential information do so at the risk of disciplinary action or termination.

2. Respect copyright and fair use: When posting, be mindful of the copyright and intellectual property rights of others and of the university.

3. Do not use Cumberland University logos for endorsements: Do not use the Cumberland University logo or any other university images or iconography on personal social media sites. Do not use Cumberland University’s name to promote a product, cause, or political party or candidate.

4. All employees are expected to act in accordnce with the Professional Conduct Standards set forth in Policy Document # StaffHR -- 109. 

4. Policy for Cumberland University Affiliated Accounts

1. No individual Cumberland University unit should construe its social media site as representing the university as a whole. Consider this when naming pages or accounts, selecting a profile picture or icon, and selecting content to post -- names, profile images, and posts should all be clearly linked to the particular department or unit rather than to the institution as a whole.

2. All Cumberland University affiliated accounts must be registered with the Office of Marketing and Communications.