Marketing
Mission Statement
The mission of the Marketing program is to provide students a strong foundation in general business content and a specialized focus in Business to Business (B2B) and Business to Consumer (B2C) marketing content through experiential learning as well as to equip students for meaningful contributions within their business careers.
Within the coursework, students will engage in creative thought, critical thinking, and real world case study involvement. Graduates of the marketing program will be highly capable of achieving their professional goals while meeting the needs, wants, and desires of employers, customers, and society.
Degree Requirements
Area I - Foundation Skills - 3 hours
| FSL 101 | Foundations of Scholarship and Learning | 3 |
| | or | |
| HON 101 | First Year Honors Seminar | 3 |
FSL 101 is required only for new and transferring freshmen with less than 24 credit hours. Students must earn a "C" or higher in FSL 101 or HON 101.
Area I - Rhetoric and Communication - 9 hours
Students must earn a "C" or higher in ENG 101 and ENG 102 or HON 110.
Area I - Mathematics - 3 or 4 hours
Choose one from the following:
Students must earn a "C" or higher in MATH 110, MATH 111, MATH 119, and MATH 121.
Area I - Computer Literacy - 3 hours
| CIS 170 | Introduction to Microcomputer Applications | 3 |
Students must earn a "C" or higher in CIS 170.
Area II - The Arts - 3 hours
Choose one from the following:
Area II - Literature in English - 3 hours
Choose one from the following:
Area II - Social Science and Humanities - 6 hours
Students must earn a "C" or higher in ECON 241.
AND choose one of the following:
| ANTH 210/SOC 210 | Cultural Anthropology | 3 |
| GEOG 200 | World Regional Geography | 3 |
| HON 221 | Humanities & Social Sciences Honors Seminar | 3 |
| PHIL 201 | Introduction to Philosophy | 3 |
| POLSC 223 | Introduction to American National Government & Politics | 3 |
| POLSC 224 | Introduction to American State and Local Government & Politics | 3 |
| PSY 201 | General Psychology | 3 |
| PSY 211 | Psychology of Human Growth & Development | 3 |
| SOC 221 | Introduction to Sociology | 3 |
| SOC 223 | Social Problems | 3 |
| SOC 243 | Peoples and Cultures of the World in Sociological Perspective | 3 |
Area II - History - 6 hours
Choose one sequence from the following:
| HIS 111 | History of Western Civilization I | 3 |
| | and | |
| HIS 112 | History of Western Civilization II | 3 |
| | or | |
| HIS 191 | World Civilization to 1500 | 3 |
| | and | |
| HIS 192 | World Civilization since 1500 | 3 |
| | or | |
| HIS 201 | History of the United States I | 3 |
| | and | |
| HIS 202 | History of the United States II | 3 |
Area II - The Natural Sciences - 8 hours
Choose two different science disciplines from any of the following:
Required Business Core Courses - 45 hours
Students must earn a "C" or higher in Business Core Courses.
Required Marketing Courses - 9 hours
Students must earn a "C" or higher in Marketing courses.
Marketing Electives - 9 hours
| | Choose any 3 upper division Marketing courses | |
or choose any of the following:
Students must earn a "C" or higher in marketing electives.
Required Business Electives - 6 hours
See the course descriptions to choose two courses designated as the following at the 300 level or above:
Accounting
Business
Computer Information Systems
Computational Science & Technology
Economics
Finance
Information Technology
Management
Marketing
The following specific courses are also accepted as business electives when not used in the GEC: BUA 200, CIS 220, CIS 225, CIS 240, MATH 121, and MATH 122.
All required Business electives must be completed with a grade of "C" or higher.
General Electives - 6-10 hours
Select sufficient courses from any academic discipline to bring the total hours for graduation to a minimum of 120 hours.
Total GEC Credit hours (41-45 hours)
Total Required Business Core courses (45 hours)
Total Required Marketing courses (9 hours)
Total Required Marketing electives (9 hours)
Total Required Business electives (6 hours)
General electives (6-10 hours)
120 minimum hours required for graduation.