2024-2025 Catalog

ESM 309 Convention, Event, and Trade Show Planning

Esports and Gaming companies rely heavily on conventions for marketing. Shows like TGS, PAX, and E3 attract audiences from 60,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. By the end of this course, you'll understand how to handle planning, marketing, and logistics for a corporate presence at a major convention. This online course has optional live sessions.

Credits

3

Prerequisite

ESM 101

Offered

Spring