2024-2025 Catalog

MBA 5262 Service Management and Marketing

The study of services' characteristics, services' contribution to an economy, service quality, capacity management, the relationship between organizational performance and customer retention, positioning, customer expectations, and strategic planning. The study focuses on the customer-server dyad and a balanced approach to organizational continuity. A review of recent issues completes the study. Fee: $75.00.

Credits

3

Offered

As needed