421 321 Marketing for Health Services

This course presents the role of marketing in the process of purchasing and providing health care services.  It focuses on the broad view of marketing as a means of identifying and delivering value to both the provider and the consumer of services. Topics include marketing philosophy, market research, identifying the customer, business and marketing planning, product design and development, promotion, pricing, service delivery, market segmentation and business development.

Credits

3 hours

Cross Listed Courses

This course is cross listed with HCA 321.

Offered

As needed