2016-2017 Undergraduate Catalog

MKT 384 Personal Selling

The study and application of face-to-face business communication between seller and buyer in both small and large group settings. The role of personal selling within a promotion effort is studied in relation to organizational customer buying behavior. The selling process managed by a salesperson in an organization is presented along with special topics such as time and territory management.

Credits

3

Prerequisite

MKT 362 or permission of instructor

Offered

As needed