MKT 441 Marketing Research

The objective of this course is to provide a fundamental understanding of marketing research methods. This course will cover the types of research design, techniques of data collection and data analysis. Emphasis will be on the interpretation and use of results rather than on the mathematical derivations. The course focuses on helping managers recognize the role of systematic information gathering and analysis in making marketing decisions, and develop and appreciation for the potential contributions and limitations of marketing research data.

Credits

3

Offered

As needed