MKT 385 International Marketing

International marketing is important as the world becomes increasingly globalized. In the global environment marketing managers plan and conduct transactions across borders to create exchanges that satisfy the objectives of individuals and organizations. This course will allow students to gain an understanding of the following: the basic concepts of international marketing, the various activities necessary for international marketing planning, the beginning of international marketing activities to be conducted by a domestic firm, and relevant issues on strategy and marketing management relevant to expanded global operations.

Credits

3

Offered

As needed