MBA 5460 Digital Marketing

The business landscape is experiencing a shift from traditional marketing methods to an increased digital focus. The Internet, mobile technologies, and digital marketing channels have created an ever-evolving marketing space requiring today's marketers to expand their focus and remain connected and relevant to their customers. The course examines digital marketing strategy, implementation, and executional considerations for B2b and B2C brands. Participants will complete the course with added knowledge of and experience with how to create effective digital campaign strategies using viral marketing, social media, email, and online ads. Fee: $75.00.

Credits

3

Offered

As needed